In its heyday, Nortel Networks' employees clogged the roads of Ottawa, Boston and Raleigh on their way to work. At Nortext we were given the job of introducing and promoting alternate ways to commute to work. From this need was born the highly successful GreenCommute program. Launched in Ottawa in partnership with OCTranspo and the Regional Municipality of Ottawa-Carleton, we created a highly visible campaign featuring a very unique kit, supported by visually arresting promotional posters, contests and brochures.
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