For many groups and organizations that deal with social issues in the North, targeting youth is a priority. When the Arctic Winter Games came to Iqaluit, Health Canada and the Government of Nunavut's Department of Health and Social Services pooled their resources, approaching Nortext to develop an anti-smoking / anti-drugs campaign that drew on the skills of local athletes and photographers. Youth influencing other youth delivers a positive, proactive message that endures well beyond the life of the Games.
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